Your List Is Your Installed Base Profit

Do you have a list? If no, I urge you to build one. Regardless of what kind of Internet Business you are involved in, having your own mailing list is a must. No exceptions.

You may ask "Why do I want to have an email list of my own ?" Once again, the answer is very simple, and I am sure you are tired of hearing it, but I am going to say it again - "The Money is in the List"!

"Installed base profit model: One of the most powerful profit models—the marketer builds a large installed base of subscribers who then buy and promote the marketer's products."

True Experience:

Before I started building my own email list, I was struggling to just earn few dollars here and there. I was very happy if I could bring in $50 - $100 extra a month. But, after I started building my list, I started making more money from ClickBank affiliate programs, other marketers' affiliate program as well as my own products. I’m consistently earning an extra $300 - $400 a week right now. My BEST week so far has been a little over $700 !

We assume that you own a list. Think first about what your list is. It’s your installed base profit. It contains pretty much everyone that's passed through the system you've set up, (your website, your blog, your newsletter, etc...) from the freebie hunters, to the people that didn't know what they signed up for, those who had friends that signed them up for a joke, to people interested in your product or service. The group of people who have interest in what is it you offer are going to progress through the process and make you a whole load of cash in several different ways. It's the most numerous of all the five resources, and is also in this instance of the lowest quality compared to the other four, however owning a list is essential if you want to reach your goals.

One way to increase profits, is a strategy called "the profit multiplier model." This involves taking one product and making money from it, three, four, five, or more times. Like some wise marketers, when they produce ebooks for example sell them as a digital products, CDs, transform them into ecourses, videos, sell their resale rights, etc…

What your are going to learn in this articles series entitled “How to Increase Profit Without Increasing Traffic” is more beneficial. You are not going to make money only five time or more from your product, but you are going to convert a potential client to a partner that will promote your products to his/her list making you a lot of money fast and easy.

How to Boost The Effectiveness of Your List

We are not going to talk about how to make immediate extra sales from your email list database. What I’m going to show you is more effective an more profitable if done correctly.

So, getting started here, how to boost the effectiveness of your list? What do we want to turn your list into? Well, everything really. Your lists are there for one thing, and one thing only, and that's to act as your own media outlet, and increase your other four resources (something that most of marketers miss). Turning your email list database into customers and long-term customers is quite straight forward. You'll be sending them announcements relating to your new products and services. It's as they should be used, and most often are.

Two more extremely profitable things that your list can do that people rarely ever seem to catch hold of (even more profitable than making direct sales) is build your affiliate base and on top of that build your joint venture base.

First up, the affiliate building. Remember we talked previously about promotion to build resources instead of making profit? Well this works in exactly the same way. The reason we don't see it too often, aside from the people that have been told about it, or read about it or anything, is how in their right mind would promote, and in fact spend their valuable time and hard earned money on promotion when they're not going to make any money out of it directly.

The sooner you realize how important it is to look beyond immediate profits from ad campaigns, the sooner you will start to make some real money. This can work very well online or offline. I guess it's overlooked by so many, simply because in today’s age of the Internet, everyone wants something right now, they don't want to wait. The longer it takes to carry out, the more they ignore it as something that won't be an immediate fix for their situation.

What to Do with Your Installed Base Profit?

Your list is your installed base profit. It’s your first contact that you have with your customers and the potential is there to turn them into the other four resources. If you can build a strong relationship with your subscribers, then you have more chances of getting them not only to purchase your products and services but to build your business.

Keep your list informed. Give them quality content that they can use and profit from. People who subscribe to your email list expect you help them to solve their problems, to remove the difficulties they know. They want more information about your product or service. Leave them in the dark, and you’re missing out on potentially thousands, tens of thousands in profit, or more.

In the next article we are going to discuss how to turn a website visitor to a customer. So, keep around.

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